Our Mission

Founded in 2004, West Riding is a family business co-owned by Neil Liversidge and his wife Linda

This is our 20-point mission, for clients, for colleagues, and for the wider community.

  1. To always give honest and excellent advice in plain English                                                                        
  2. To respect that we are looking after other people’s money 
  3. To maintain excellent service levels                                                                                                
  4. To maintain our independence                                                                                                
  5. To be competitive in the free market                                                                                                
  6. To put clients in an informed position, so enabling them to make decisions in a zero-pressure environment
  7. To be clear and transparent in all our dealings                                                                                                
  8. To continue investing in our business                                                                                                
  9. To maintain our business at the optimal size for clients
  10. To maintain professional and friendly client relationships                                                                               
  11. To constantly re-evaluate and improve how we work                                                                                    
  12. To hire colleagues who share our values
  13. To provide secure and well-paid employment                                                                                                
  14. To treat colleagues fairly and invest in their development                                                                        
  15. To directly invest in and give back to the community                                                                                    
  16. To treat suppliers fairly and pay all invoices promptly                                          
  17. To influence and shape for the better the financial advisor profession
  18. To engage frankly with our regulator
  19. To engage frankly with the media 
  20. To combat financial crime