“I have a simple method of self-checking my own advice which I teach to every adviser I employ.  With young clients I ask myself “What would I advise if this was my son or daughter?” For clients around my own age the question becomes “If this was my best friend or his wife, what would I advise them to do?” or “If this was my money I was spending, what would I do?” For more elderly clients the question becomes “If this was my mother or father, what would I advise them?”  Any adviser who does that will never knowingly do a client a disservice.  We are proud of the advice and service we give.  It’s important to me. Nothing in the business is more important.”  Neil F. Liversidge